Corneliani Men's Spring 2020

MILAN — The revolving door at Corneliani continues to spin.

The Italian men’s wear brand said Monday that it has appointed Giorgio Brandazza its new chief executive officer.

Brandazza’s previous experiences include a role as chief operating officer of Calvin Klein Jeanswear and international business development manager of Italian men’s wear brand Boggi. His résumé includes a role as group managing director of Elie Saab and ceo of Boglioli. He is senior professor of the School of Management — fashion and design — of SDA Bocconi and senior faculty member of MAFED, or Master in Fashion, Experience and Design Management.

He succeeds Luigi Ferrando, who had been ceo for only a year. Ferrando took over from Paolo Roviera when the latter exited in September 2016, two years into the job. Ferrando joined Corneliani, known for its sleek tailoring and high-end quality products, from a different sector, as he leveraged experience in furniture. His curriculum lists managerial positions at Unopiù and Arquati as well as lighting firms Targetti and Louis Poulsen.

Corneliani is controlled by Bahrain-based Investcorp, which in 2016 invested in the storied company, founded by Carlalberto Corneliani and his late brother Claudio in 1958.

Brandazza joins the company at a difficult stage and moment of change. As reported last month, Corneliani is planning to cut 130 factory jobs in its Mantua, Italy, headquarters. The decision is part of a three-year strategic plan, developed by the men’s wear company to face its financial difficulties, which are linked to the ongoing struggles in the men’s luxury formalwear sector.

The plan will also include investments to boost Corneliani’s retail presence in key markets, a further development of e-commerce, and a redefinition of the collections and of the production footprint.

The brand is available in more than 750 stores, including department and specialty stores, as well as flagships.

Investcorp, a leading provider and manager of alternative investment products, controls the Danish jewelry brand Georg Jensen and is a former owner of Gucci, Tiffany and Saks Fifth Avenue.

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