By  on November 24, 2016

BEIJING – As a sign of the growing importance of China to Dior Homme, the brand debuted its Black Carpet collection here on Wednesday night. The capsule collection, Dior Homme creative director Kris Van Assche’s rebellious take on eveningwear, is launching this week not only in China but also globally, appearing in stores in London, Tokyo, New York and other major cities.

Van Assche, who has not visited the Chinese capital in around four years, said the decision to launch the collection here was driven by the fact that Chinese men, especially those from younger generations, are developing a taste for evening wear that breaks barriers, is more flashy and defies traditional sartorial codes.

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