TEAM CANADA: Dsquared2 has teamed with October’s Very Own, the lifestyle brand founded by Canadian musician Drake with entrepreneur Oliver El-Khatib and longtime producer Noah “40” Shebib, on a men’s capsule collection.
In particular, Dsquared2 founders and creative directors Dean and Dan Caten reworked the OVO signature logo, which, instead of featuring the usual owl, shows two owls — an homage to the idea of duplicity rooted in the Canadian-Italian label, actually established and managed by the Caten twins.
The two owls, combined with the graphic Dsquared2 logo, embellish a range of urban pieces, spanning from a dark indigo jacket, medium blue jeans, a gray hoodie with coordinated fleece track pants, T-shirts, as well as a beanie and a baseball cap.
“We have this intuitive cultural understanding between us, we are all from Toronto, Canada power, working with Drake was like creating with the third D, D cubed to the power of three,” said Dean Caten. “We feel that collaborations unify forces from different industries, whether it is fashion or music, coming together is the way to go,” added Dan Caten.
The collection will be available from Friday at OVO’s seven flagships across Canada, the U.S. and in London, as well as online at octobersveryown.com. Retail prices range from $138 to $598.
This is not the first time the Catens have collaborated with international personalities on a capsule. Last December, Dsquared2 launched the Mert and Marcus 1994 x Dsquared2 collection, which hit stores in February, and in 2017 teamed with basketball star Dwyane Wade on a nine-piece capsule sold exclusively at Saks.