The buzz is building for Christopher Bevans.
The founder and designer of Dyne men’s wear recently scored the 2017/18 International Woolmark Prize USA’s regional award and he’s also up for the international finals where his six-piece merino wool capsule collection will face off against others from around the world for the chance to win $158,366.
For the Woolmark competition, Bevans designed a technical snowboarding outfit with an NFC chip embedded into the water-resistant wool jacket to track users in the case of avalanches. The piece prompted Kate Lanphear, a judge and brand consultant, to remark that “his pieces were so extremely innovative.”
That’s not surprising considering Bevans was educated in high-level technology during a stint at MIT’s Media Lab and incorporates such advances as near-field communication chips into his garments to communicate data on everything from fabric specs to YouTube videos.
A New York native, Bevans learned the apparel trade from his grandmother, who was a dressmaker. Over the course of his career, he has worked with celebrities such as Sean “Diddy” Combs, Jay-Z, Damon Dash, Kanye West and Pharrell Williams. He also served as Nike’s design director for urban apparel before he branched out and created Dyne with a goal to redefine the active lifestyle category by offering a tailored street aesthetic blended with advanced textile technology.
His spring collection that he showed at New York Fashion Week: Men’s in July was designed for the street champion: a guy who may not play sports on a daily basis but is an athlete in the game of life. “I’m never going to be a running company,” Bevans said at the time. “My line is about performance but always with lifestyle in mind.”
He reconfigured activewear staples by using an inverted zipper on a hooded anorak, adding sheer quilting details on a polka dot bomber and a subtle motocross seam on joggers. He also offered a number of pieces that looked like regular street clothes — a denim shirt, a khaki mac and ombré T-shirts — but with performance features.
Bevans said the will use the additional funding he received from the Woolmark win to “help finance the rest of the Woolmark capsule and then invest the rest back into Dyne.”