Peerless Clothing is bringing Eric Jennings on board to head up its creative strategies.
The former men’s fashion director of Saks Fifth Avenue will serve as vice president of creative direction for the Canadian manufacturer.
John Tighe, president of Peerless, said Jennings will “be collaborating with our merchandising and sales teams on trends, marketing, advertising, public relations and sales support.”
Peerless, the industry’s largest tailored clothing manufacturer, has two of its own brands, Tallia and Tailored, and holds the license for most of the largest brands including Lauren Ralph Lauren, Calvin Klein, Michael Kors, Tommy Hilfiger, Todd Snyder and Van Heusen.
Tighe, a longtime J.C. Penney merchant, joined Peerless last February after Ronny Wurtzburger transitioned our of a day-to-day operational role.
Tighe said Jennings “will be a strong addition to our team, provide a great style sense and great leadership.” He succeeds Suzanne Anderson who left the company last year.
Jennings said the offer came out of the blue, but he felt it was too good an opportunity to pass up.
“I’m thrilled to lend my experience to innovate and evolve the tailored clothing offering at Peerless,” he said. “For much of my career, I’ve been involved in the tailored world, starting at Armani, Hugo Boss, Hickey Freeman and then at Saks, so I’ve always had a soft spot for this business. And with Peerless being the market leader in tailored clothing in the U.S., I’m excited to develop the business with my creative direction on a substantial scale with some of the biggest names in men’s wear.”
He added that he was also looking forward to overseeing public relations and marketing for the company, new challenges for him.
Last September, Jennings teamed with Erik Ulin, the former head of men’s wear for UBM Fashion, to create E2 Brand Management to advise companies on brand positioning, marketing and growth strategies. That business will continue with Ulin at the helm.
Jennings has more than 20 years of experience in luxury fashion. In addition to Saks, he worked as brand director of Hickey Freeman’s “hickey” collection, and also worked at Hugo Boss, Giorgio Armani and Nordstrom.