The Ermenegildo Zegna Group has created a new digital project called #zegnavoices, linked to its fall show to be held on Saturday during the Milan men’s shows.

Five artists will share their experience of the show, talking to Stefano Pilati, head of design of Ermenegildo Zegna Couture, and posting favorite looks and details. They are: Olivier Zahm, founder and editor of Purple Magazine; actor Benn Northover, who fronted Zegna’s last two advertising campaigns; Chinese actor, producer and writer Li Chen; Japanese stylist and fashion icon Tomoki Sukezane, and actor Giacomo Gianniotti, from “Grey’s Anatomy” and “The Reign.”

The dedicated #zegnavoices microsite went live this week, presenting each personality and their expectations of the show as they create video clips and social media posts. The microsite will also live-stream the show as well as an artistically revised version after the event. Pilati’s teaser allows a glance into his designs.

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