TOYZ ‘R’ US: Men want to have fun, too.
The Ermenegildo Zegna Group took the opportunity to launch a new collection of men’s accessories, games and home products during the international design and furniture trade show Salone del Mobile. Called Zegna’s Toyz, the items, which range from a domino set to a backpack, are made in Pelle Tessuta, an innovative woven napa made from extremely thin strips of micro-leather in place of fabric yarns. “Leather is treated as fabric,” explained artistic director Alessandro Sartori. Pelle Tessuta is woven on special looms, replicating the traditional way of weaving cloth, making it extremely light and versatile. “Feel how soft it is,” said chief executive officer Gildo Zegna. “Would you say it’s leather?”
Zegna’s Toyz will be available in the fall as part of a special holiday gift project in major Ermenegildo Zegna stores globally.
The collection is divided into Essential, including a valet box, a business card case and a sunglasses case; Toys, which includes a domino set, a playing card set and a game cube, and Technological, a selection of multimedia accessories, such as headphones, earphones and speakers, created in collaboration with audio brand Master & Dynamic.
Completing the Zegna’s Toyz collection is a bag, designed and created with Matteo Thun for Wallpaper Handmade, which contains a shoe and clothing care kit.
At its flagship on Milan’s Via Montenapoleone, the company presented a Poltrona Frau Linea A armchair designed by longtime collaborator Peter Marino back in 2007. For the occasion, the architect’s design was rendered as a prototype in Pelle Tessuta.
In March, Zegna introduced a bespoke service offered out of an atelier in an historical palazzo in Milan on central Via Bigli, with a separate entrance that ensures privacy, but that is also connected to the men’s wear brand’s Via Montenapoleone flagship. Six tailors work at the atelier, but they are set to travel around the world by appointment. Zegna’s bespoke service includes four fittings, 200 steps and 75 hours of work and the garment is delivered after three months. There are 1,000 variations of fabric, mostly from the company’s state-of-the-art mill and plant Lanificio Zegna in Trivero, Italy, and 230 kinds of materials for shirts.