Ken Etro

RUNWAY RETURN: Etro is bringing its men’s line back on the catwalk.

Following a three-season runway hiatus, during which Etro men’s creative director Kean Etro organized engaging presentations, the brand will unveil its spring 2020 collection with a show on June 16.

The last men’s collection that Etro showed on the catwalk was the spring 2018 lineup, which was presented with a coed runway show at the Palazzo del Ghiaccio venue in Milan.

The location of the upcoming men’s show is still to be disclosed. After seasons of shows held at Palazzo del Ghiaccio, last February Etro showed its women’s fall 2019 collection at Milan’s Giuseppe Verdi music conservatory.

Etro, which counts more than 200 stores, is investing in communication and marketing, strengthening the experience in stores and increasing digital content. Europe is still Etro’s biggest market, representing 30 percent of sales. It is followed by Asia and the U.S., accounting for 30 and 20 percent of the brand’s total business, respectively.

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