Basmajian is leaving by mutual agreement with Hong Kong-based parent company Trinity Ltd. in order to pursue other opportunities. The Boston-born designer has a track record of refreshing and revving up storied men’s wear names, joining Trinity in 2013 to revamp iconic Savile Row tailor Gieves & Hawkes.
He moved to Cerruti in 2015, unifying various collections with different names and positioning under a single moniker, Cerruti 1881, offering a balance of soft tailoring and sportswear and reintroducing women’s wear. Basmajian marked the 50th anniversary of the brand with a documentary film featuring Nino Cerruti.
“It has been a privilege to work for such iconic brands and write another chapter in their history. I want to thank my incredible teams and talent that I have collaborated with over the years in addition to guidance and support from Mr. Cerruti. I wish the new shareholders and management success in the development of this beautiful heritage brand,” Basmajian told WWD.
Officials at Cerruti were not immediately available for comment.
Basmajian moved to Europe in 2002 to become creative director of S.T. Dupont, leading a name famed for lighters into fashion. He went on to perform a similar turnaround at Brioni, culminating with the 2011 sale of the family-owned firm, based in Penne, Italy, to French fashion group Kering, then known as PPR.
Cerruti was founded in Biella, Italy, in 1881 by the Cerruti brothers. Nino Cerruti took up the helm in the Fifties, and in 1967 founded Cerruti 1881. He stepped away from the label in 2001, opening the way for a succession of artistic directors including Nicolas Andreas Taralis, Jean-Paul Knott, Richard Nicoll and Aldo Maria Camillo.