By  on January 8, 2019

MILAN — It’s often said that one’s favorite soccer team is forever. Which might be true for the 736 million fans that soccer has reportedly attracted in 2017 across 18 surveyed markets, according to a study released by American measurement and data analytics company Nielsen.

The number translates into a big opportunity for companies across different categories and especially for fashion brands supplying off-the-field uniforms and developing co-branded capsule collections, to bank on soccer’s global relevance and possibly tap into new customers.

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