MILAN — Fendi is launching a capsule collection in collaboration with singer and songwriter Jackson Wang, who is also the house’s brand ambassador in China.
Realized under the creative direction of Silvia Venturini Fendi, the capsule is marked by the black color and the tone-on-tone FF logo — used all over or in the form of a band — and shows a “Fendi Team Wang” logo. In addition to a selection of ready-to-wear pieces, including a formal suit and more easy jumpers and T-shirts and pants, the collection comprises a black leather Baguette bag with the FF logo in velvet embroidered on the frontal flap, a clutch and a chenille baseball hat, as well as running sneakers and slide sandals with an innovative air sole.
Black velvet and chenille are the main materials.
The Fendi x Jackson Wang capsule will launch in 33 select Fendi boutiques and on fendi.cn starting from July 20. To mark the launch of the capsule, on July 21 Wang will hold a concert in Chengdu at the Play House Club.
Also, a playful panda installation called Fendidi, designed with artist Oscar Wang, will stand at the entrance of Shamao Street at Chengdu IFS July 19 to 28.
“Chengdu is a very important city in China for us, the third region after Beijing and Shanghai,” said Serge Brunschwig, chairman and chief executive officer of the Rome-based company. “It’s in the center of China and a fascinating region, with special, spicy food, on the road to the Himalayas, with a very fashionable population. The first time I was there was in 1997 and I was very impressed by how sophisticated women were. I could feel a sense of fashion, and luxury has developed super well there.” For Fendi, Brunschwig views further “opportunities to increase its prominence there.”
The panda is traditionally from this area, he added, noting that “didi” in Chinese means “little brother.”
More than 10 feet high and 6.5 feet wide, the Fendidi artistic installation is in the shape of a cuboid and encapsulated by glass walls and is decorated by sentences beginning with “F is for…” and completed by Fun, Friends, Fantasy and Funk. Fendidi holds a scaled-down Palazzo della Civiltà Italiana, the brand’s headquarters in Rome, and it wears the cross-body men’s Baguette from the collection.
Last year, the Hong Kong-born and South Korea-based pop singer and rapper Wang sang “Fendiman” for the first time at Fendi’s FF Reloaded Experience event in Shanghai and the next day, on May 26, the song was number one in two iTunes categories in the U.S.: General List and Pop Music List. The video clip of the song was shot on the rooftop of Fendi’s Rome headquarters at Palazzo della Civiltà Italiana, known as the “Square Colosseum.”
“Capsules are always a way to collaborate in unexpected and new ways — the idea is super interesting,” enthused Brunschwig.
Fendi has been busy launching several Millennial-friendly capsule collections, including the Fendi Mania, based on the Fendi/Fila logo created by Instagram artist @hey_reilly last year, or the Roma Amor capsule dropped in May, teaming with graffiti artist Pref, for a collection comprised of ready-to-wear and accessories for women, men and kids. At the same time, the company introduced Gentle Fendi sunglasses in a partnership with hot South Korean brand Gentle Monster. Last year, Fendi launched a capsule collection hinging on the brand’s storied FF logo first designed by Karl Lagerfeld in 1965, standing for Fun Fur. As reported, Nicki Minaj this week teased a possible Fendi collaboration on her Instagram account.