Gosha Rubchinskiy Men's Spring 2018

Gosha Rubchinskiy is inviting the fashion industry to discover another region in Russia.

The designer is to show his fall 2018 collection in Yekaterinburg, the fourth-largest city in the country. The city, which is a two- to three-hour flight from Moscow and Saint Petersburg, is known for its golden-domed Church of All Saints and its setting on the Iset River.

The show, scheduled for Sunday, Jan. 14, comes about six months before the 2018 World Cup that’s happening across Russia. Rubchinskiy has a partnership with Adidas Football and frequently references the popular sport in his collections.

This is the third successive time the designer has shown in Russia. Last season he opted for Saint Petersburg and the season before that he presented his collection in Kaliningrad, a remote city in Russia that’s along the Baltic Coast. The runway show took place in a building that used to operate as a youth cultural center during the Soviet era, a time period that the designer consistently references.

Rubchinskiy, who is also a photographer and filmmaker, introduced his label in 2008 and presented his first three shows in Moscow. He then moved to Paris for four seasons, from June 2014 to January 2016, as a protégé of Comme des Garçons, which produces and distributes his line.

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