Gosha Rubchinskiy Adidas AW17 show Kaliningrad Russia

Gosha Rubchinskiy will present his spring 2018 collection in Saint Petersburg, Russia.

The Russian men’s wear designer, who has gained a cult following for his Nineties influenced pieces that are rooted in Moscow’s skate culture, is continuing his traveling show concept and has opted to present in Russia’s popular port city, which is on the Baltic Sea. The show, which will take place on June 11, also aligns with the 2018 World Cup that’s happening across Russia this year. Rubchinskiy has a partnership with Adidas Football.

Last season, Rubchinskiy presented his collection in Kaliningrad, a remote city in Russia that’s along the Baltic Coast. The runway show took place in a building that used to operate as a youth cultural center during the Soviet era, a time period that the designer consistently references.

“The Russian market is very important for us — and for me, it’s important that Russians wear Gosha. I am pretty sure the Adidas collaboration will further grow the brand locally,” Rubchinskiy previously told WWD.

For editors who can’t make it to Russia, the line will be showcased at the Comme des Garçons showroom in Paris from June 24 to June 27.

The designer, photographer and filmmaker introduced his label in 2008 and presented his first three shows in Moscow. He then moved to Paris for four seasons, from June 2014 to January 2016, as a protégé of Comme des Garçons, which produces and distributes his line.

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