THE AWARD GOES TO: Giorgio Armani, Gucci president and chief executive officer Marco Bizzarri and Federico Marchetti, president and ceo of Yoox Net-a-porter Group, will be among the 30 Italian recipients of the GQ Best Dressed Men awards.
GQ Italy will celebrate the most elegant men in the country — who, according to the title’s editor in chief Giovanni Audiffredi, “stood out for their elegance, considered not only as sense of style, but as an attitude, a way of behaving with grace and politeness” — during an event to be held the inaugural night of Milan Men’s Fashion Week, kicking off on Jan. 10.
The list of those who will receive awards at the event also includes Fabrizio Buonamassa, creative director of Bulgari’s watch division; Technogym founder and president Nerio Alessandri; Michelin-starred chef Enrico Bartolini; Stefano Martinetto, cofounder and ceo of Tomorrow London Holdings Ltd.; Women Management president Piero Piazzi; model Pietro Boselli, and influencer Paolo Stella, among others.
The event will be organized in partnership with watchmaker Longines, and will include the participation of American rapper G-Eazy, who appears, dressed in a Boss blue tuxedo, on the cover of GQ Italy’s January issue hitting newsstands on Jan. 7.
GQ Italy, which celebrated its 20th anniversary in 2019, is the third international edition of the Condé Nast men’s title to register the biggest growth online. In 2019, the title’s online business increased 64 percent compared to the previous year.
In addition, GQ is the American publishing company’s most successful title on the social media platform TikTok. “This highlights how GQ is a fresh, dynamic brand, extremely appealing for Gen Z,” Audiffredi said.
GQ Italy will also unveil on Jan. 10 a new logo for its GQ Club, a platform focused on the creation of high-end events for select communities. In addition, the Italian men’s title will bring a group of digital talents to Pitti Uomo, running Jan. 7 to 10, to create customized content for the company’s clients.