The first capsule will hit selected top stores, including H.Lorenzo, Barneys New York, Kith Miami, Browns, Antonioli, l’Eclaireur, Joyce, Dover Street Market Ginza and 10 Corso Como Seoul, on June 3.
“This is a very exciting project for me and it’s an incredible opportunity to work with Paul & Shark,” said Greg Lauren, Ralph Lauren’s nephew, who in 2011 launched his namesake label. The Greg Lauren brand offers pieces where traditional staples are reworked with an arty, artisanal touch. “I come from the world of heritage and Paul & Shark is a third-generation company with a great reputation. I think it was a natural fit. I think I know how to take heritage and redefine it in a way that is artistic and modern. I really believe that the new luxury sits in creativity and uniqueness.”
The first drop, which was crafted by hand by Lauren in Los Angeles, consists of seven styles, including a peacoat, a pair of army navy pants, a pair of fleece trousers, hooded sweatshirts, a work jacket and a beanie. Lauren created all the designs by reworking, destroying and recomposing through an artistic, nomadic and bohemian filter Paul & Shark’s signature peacoat and sailing sweater.
“The collaboration with Greg Lauren was born from Paul & Shark’s desire to refresh and expand its creative horizons while respecting the core values that define the brand from its foundation and that are rooted in the DNA of our collections,” said Paul & Shark president and chief executive officer Andrea Dini. “The goal of the collaboration is to elevate the brand’s perception not only in terms of products, but also in terms of quality and market presence. We aim to reach more sophisticated customers, who look for products that are not only fashionable, but which also have details inspired by the world of art. In fact, one of Greg Lauren’s goals is to combine art and fashion to create something unique. Greg demonstrated a great respect and enthusiasm for what Paul & Shark represents and he succeeded in creating a special alchemy between his personal vision and Paul & Shark’s style.”
Manufactured by Paul & Shark in its factory in Italy’s Lombardy region, the second and third drops, which will be distributed through the Tomorrow showroom in Milan and Paris, will hit stores in January and June 2020, respectively.
The second drop, which will include knitted suits and a knitted officer coat with nylon lapels, as Lauren revealed, will be unveiled with a special presentation at Paris Fashion Week on June 20. “The set will reproduce a sort of 19th-century European marina with special characters,” said Lauren, who previously collaborated with several international brands, including Moncler and Alanui.
In 2018, Paul & Shark’s revenues rose 7 percent compared to 2017, when the company posted sales of 151 million euros. The label operates 250 monobrand stores in the world and its collections are available in around 2,000 multibrand shops.