CIFF North Wind Harvey Nichols

SCANDINAVIAN SHOWCASE: Harvey Nichols has teamed with Copenhagen International Fashion Fair on a men’s wear installation at the retailer’s Project 109 pop-up space, which launches Friday.

The British store has mounted CIFF’s North Wind concept, an installation showcasing Scandinavian men’s wear, art, food, design and lifestyle items. Curated by Kristian Andersen, director and creative director of CIFF, it’s all about the lifestyle of a Scandi man.

“North Wind is meant to shine a spotlight on the next generation of designers and give them a showcase in one of the world’s best shopping capitals,” Andersen said. “We believe that the emerging brands we present here today deserve a global audience, and CIFF is very proud to provide them with this opportunity. We hope visitors to North Wind will get as excited about these brands as we are.

“Increasingly, consumers are at the forefront of trends, often ahead of the professionals in our industry,” Andersen added.

“This collaboration with Harvey Nichols is a way for CIFF to speak directly to the consumer, and put before them brands we feel are worthy of their attention, but to which they may not have access. At CIFF, we believe the future of trade shows is a 360-degree, year-round experience. It’s no longer enough to simply organize a biannual fair. If we’re going to help our brands thrive in this highly competitive environment, then we need to challenge the boundaries of how they do business.”

The display is divided into three phases. The first is called “Modern Viking,” and runs until Oct. 21. It shows how Scandi males dress today. The second, “Scandis Behind Closed Doors,” will run from Oct. 22 to Nov. 2 and focus on fashion and design. The third, “A Little Hygge For the Holidays,” runs from Nov. 3 to 27, and delves into Scandinavian culture, and details the art of keeping one’s spirits high in the cold, dark winter months.

The showcase will feature clothing, grooming products and accessories from brands such as Newline Halo, Tonsure, Tim Woosfs and Willy Charvarria. In addition, a lineup of luxury items will be on display, such as the Arctander chair by Paustian, which was designed in 1944 by architect Philip Arctander; Paustian’s Modular sofa designed by Erik Rasmussen, and a lighting installation from Mieke Meijer. In addition, Frederik Bille Brahe, an emerging Copenhagen chef, will be preparing dishes for a special supper club that will be held on Nov. 3 in the Wallpaper Bar + Kitchen at Harvey Nichols.

Previous visitors to the Project 109 space include Hypebeast, which mounted a range of rare sneakers, and Neil Barrett, who showcased an archive of his designs.

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