Tommy Hilfiger is planning a double-pronged approach to showing his men’s spring collection.

The designer revealed Tuesday that he will hold presentations in both London and New York City this summer. The first showing will be during London Collections: Men on June 14 when Hilfiger will personally present the line to retailers and editors at the company’s showroom followed by an “intimate industry dinner.”

Then in New York City, the brand will hold a presentation at a “specially built off-site showroom in support of the opening season of New York Fashion Week: Men’s,” the company said. That presentation is scheduled for July 15.

Hilfiger has been involved in the London shows organized by the British Fashion Council since their launch and has also thrown his support behind the inaugural New York initiative, spearheaded by the Council of Fashion Designers of America, slated to take place July 13 to 16.

“I am a huge supporter of the BFC and the CFDA,” Hilfiger said. “New York has always been a creative capital for men’s sportswear and I love to support young designers and brands that are making their home here. The opportunity to participate in both events with intimate presentations will ensure that we reach the key editors and buyers in both markets.”

The presentations will include tailored, sportswear and underwear, the company said.

“Men’s wear has evolved tremendously over the past 30 years, and I look forward to continue supporting men’s fashion in both cities this season,” Hilfiger said, adding the two cities will enable him “to bring a greater spotlight to our men’s tailored and underwear collections — particularly in light of our announcement of Rafael Nadal as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning this fall.”

New York Fashion Week: Men’s will be held at Skylight Clarkson Sq in SoHo and will feature over 25 shows. John Varvatos will close the event with a show on July 16 and other designers who are planning to participate include Calvin Klein Collection, Michael Kors, Rag & Bone, Public School, Billy Reid, Todd Snyder, Michael Bastian, Ovadia & Sons, Robert Geller, Duckie Brown, Patrik Ervell, Timo Weiland and Kent & Curwen. Amazon, DreamWorks and Shinola are the primary sponsors.

The London shows will run June 12 to 15.

The Tommy Hilfiger brand is owned by PVH Corp.

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