NAME: Haxby London
HISTORY: The brand made its debut at Pitti Uomo in January and its first season will be for fall.
NICHE: The collection of modern, luxe sportswear is inspired by British sartorial heritage. The label offers exclusive fabrications, updated silhouettes and a subdued color palette designed to appeal to the advanced contemporary customer.
KEY ITEMS: Bombers in rubber, leather and tech fabrics; cashmere-blend hooded topcoats; updated shirts, fleece dress pants, and textured knit sweaters.
PRICE POINTS: Woven shirts will range in price from $235 to $285, a rubber leather bomber is $1,285 and the cashmere/wool hooded topcoat is $1,985.
COMPETITION: Burberry, Dunhill, Neil Barrett and Tomas Maier