NAME: Haxby London

This story first appeared in the April 9, 2015 issue of WWD. Subscribe Today.

HISTORY: The brand made its debut at Pitti Uomo in January and its first season will be for fall.

NICHE: The collection of modern, luxe sportswear is inspired by British sartorial heritage. The label offers exclusive fabrications, updated silhouettes and a subdued color palette designed to appeal to the advanced contemporary customer.

KEY ITEMS: Bombers in rubber, leather and tech fabrics; cashmere-blend hooded topcoats; updated shirts, fleece dress pants, and textured knit sweaters.

PRICE POINTS: Woven shirts will range in price from $235 to $285, a rubber leather bomber is $1,285 and the cashmere/wool hooded topcoat is $1,985.

COMPETITION: Burberry, Dunhill, Neil Barrett and Tomas Maier