A red lacquered piano is a signature design feature in Isaia stores.

Isaia will open its first store in London, a 4,800-square foot shop at 45 Conduit Street, on Nov. 4. This marks the first store in the U.K. for the Naples-based luxury men’s brand, which operates 18 stores elsewhere in Europe as well as in Asia, the Middle East and the U.S.

Gianluca Isaia, chief executive officer and third generation of the family-owned company, said: “I visited London for the first time in 1976 when I was 13 years old and have loved it ever since. London is truly one of the greatest cities in the world. The history, sophistication and the love of tailoring make it the perfect place for Isaia to have a home.”

The store is being designed by Ferrari Architetti and will be decorated with art and artifacts sourced by interior designer Alberta Saladino that speak to its legacy near the Bay of Naples. It will include features also found in other stores such as a vintage Campari bar and a red lacquered piano.

It will be divided into distinct areas intended to spotlight the full range of offerings, including sportswear, tailored clothing and accessories, and there will be a separate made-to-measure area and a “Vesuvio” VIP room.

Conduit Street in London’s West End is one of the most important streets in Mayfair and connects to New Bond Street, one of the city’s top luxury shopping locations. The store is located near the Westbury Hotel and Polo Bar as well as the Berluti, Vivienne Westwood and Giuseppe Zanotti retail stores.

Isaia will host a grand-opening party at the space on Nov. 15.

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