By  on January 11, 2019

MILAN — Trade policies, Brexit uncertainties, social protests in France and European political elections are factors that could influence the economy this year, but Brunello Cucinelli is unwavering: “Of one thing I am sure: it’s not true that men don’t want to buy, I don’t believe this at all.” With “at least three different posts” on social media per day, men “must change depending on the occasion. We take more care of our looks because we will be posted. It’s a new way of life,” he argued.

Figures released by Centro Studi of fashion industry association Confindustria Moda support this positive take — even 2019 is seen as “stable” compared with 2018 and showing “limited dynamism,” based on the spring 2019 orders. That said, the Italian men’s wear industry is expected to report 2018 sales of 9.44 billion euros, up 1.5 percent compared with 2017.

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