J.Lindeberg has parted ways with its creative director.
Jens Werner, who has been in charge of the design of the Sweden-based men’s label for the past two years, has exited the brand, WWD has learned. The veteran of Adidas and Tory Burch joined J.Lindeberg in fall 2016. For the first year, he was the design director of Sport and Fashion for the label and was elevated in November 2017 to creative director for the entire line. His first collection was for spring 2019.
Werner was brought on board by Stefan Engstrom, a minority owner, who had been chief executive officer at that time. Today, the ceo is Jonas Andersson, who was elevated to that role in December 2018. Andersson, who has been with J.Lindeberg for over seven years, did not respond to requests for comment on Monday about a successor for Werner.
Werner said Andersson is working to reposition the brand, and as a result, their visions did not mesh.
Werner said he had been working to “reshape the brand image and product, drive international awareness, and create new attraction. My brand concept, future archive, has aimed to explain the brand’s history and iconic archive, and my vision for its future. Spread over five seasons, it is completed with the autumn/winter 2020 collection.”
Now that he has left J.Lindeberg, Werner said his goal is to “build my own collection,” ideally in New York. He said he has a vision of a modern brand platform where he will work with a collective of designers to create themes that resonate with today’s customers. He said he hopes to specialize in knitwear, which he is “passionate about and what brought me to J.Lindeberg.” He hopes to affect a sustainable approach and create some “chunky new shapes,” he said.
Werner was design director for Tory Sport before joining J.Lindeberg. Before that, he was with Adidas working on the Y-3 collection with Yohji Yamamato as well as the Yeezy, Raf Simons and Rick Owens collaborations.
J.Lindeberg was founded by Johan Lindeberg, the former marketing director of Diesel, in 1996 and was among the first collections to bring a designer sensibility to the golfwear market. He left the brand in 2007 but returned in 2015 for a two-year stint as creative consultant.
At that time, the brand had a worldwide volume of around $90 million and was carried in 35 countries. Since 2012, the brand has been owned by Anders Holch Povlsen, Dan Friis and Allan Warburg of the Bestseller group, as well as Engstrom.