J.Lindeberg’s limited-edition capsule collection with New York-based photographer Davey Adesida will be released worldwide on April 27 in select company stores and online.
The 29-year-old Adesida was born in Nigeria but is now based in New York, where he became familiar with the work of Jens Werner, J.Lindeberg’s creative director. He reached out, they developed a friendship, and as a result, Werner selected several of Adesida’s images of the East and West Coasts to use on the capsule collection.
“Davey reached out to me since he had seen the work we have put into J.Lindeberg the past two years,” Werner explained. “He expressed he really liked my artistic expression and I felt the same way when I was introduced to his work. I also love analogue photography as it reminds me of my grandfather who did analogue photography for almost 50 years, so when that idea came up for this collaboration, it felt natural.”
The capsule consists of one T-shirt in two colorways and one shirt, all with photo prints from Adesida’s work. All pieces are unisex, and prices range from $125 to $260.
Werner said as a German growing up in a small village and then moving to New York to pursue a career in design and fashion, he sometimes felt like an outsider. That feeling was interpreted in the spring/summer 2019 collection, Surf America, where he offered his take on the East and West Coasts.
“Since Davey grew up in Nigeria, he also has a different view of the U.S. That is why we came up with the idea that he was going to travel from coast to coast in the U.S. and document the two coasts from his point of view,” Werner explained.
Adesida admitted that he wasn’t familiar with J.Lindeberg, but once he experienced Werner’s work, “I instantly felt we should do something together. This is also the first time my work has been transformed into a small fashion collection and I am happy how it all turned out.”
Adesida’s photographs will also be exhibited at the J.Lindeberg flagship at Biblioteksgatan 6 on April 27.
A second, pre-fall Davey Adesida collection will drop in June.