NEW YORK — John Varvatos has a new chief — former Hugo Boss and Michael Kors executive Mark Brashear.
Brashear, who quietly exited Kors as president of men’s wear after a short run, will serve as president and chief executive officer of John Varvatos Enterprises, effective immediately. Brashear joined Kors in July 2014 and, at Varvatos, he succeeds Cristiano Quieti.
Varvatos described Brashear as “passionate, strategic, a brand builder and a strong leader. He is the perfect fit for the JV brand. He has great relationships with our retail partners and will add immense value, thus ensuring that we meet our strategic growth and financial initiatives.”
Brashear told WWD that although his time at Kors was “a short chapter, it was a good learning experience. But I was born and raised in men’s wear and this opportunity was more in my wheelhouse.”
He added that although Kors has recently been putting more emphasis on men’s wear, “it was a small piece of a very big pie. And I wanted to be the engine, not the caboose.”
At Varvatos, Brashear said he will look to add retail stores and expand wholesale, both domestically and internationally. “I’m looking forward to leading the charge,” he said.
Brashear said Lion Capital, which owns a majority stake in the brand, has a “clear game plan” for growth, which he will articulate in the first quarter.
Prior to Kors, Brashear was chairman and ceo of Hugo Boss Americas for five years. Before that, he was president of Façonnable for seven years. He had also been with Nordstrom.