John Varvatos officially christened his first retail store in Russia over the weekend and tapped Russian rock band Bi-2 for a live performance at the opening party.
The 3,200-square-foot store is located in the luxury shopping center Crocus City Mall in Moscow. Crocus City Mall was awarded the Best Retail Project of 2002 and offers an array of luxury brands. It was developed by the Crocus Group, a company operated by Russian entrepreneur Emin Agalarov and his family. It offers 200 stores, cafés and restaurants including Prada, Chanel, Miu Miu, Jimmy Choo, Tod’s, Ermenegildo Zegna, Lanvin, Céline, Loro Piana and Kenzo.
Agalarov was among the attendees at the event, which also drew billionaire entrepreneur Aras Agalorov, actor Pavel Tabakov, singer Ani Lorak, singer/television entertainer Inna Malikova, singer Anna Sedokova and other Russian entertainers as well as show business, cinema, theater and fashion figures.
“Emin has a genuine passion for the John Varvatos brand and has been an excellent partner,” said Varvatos. “I am confident he will grow the brand well in Russia.”
Agalarov, executive vice president of Crocus Group, noted, “John Varvatos is one of my favorite brands. I am happy that John and I have chosen Crocus City Mall for the opening of the first John Varvatos boutique in Russia. Today, we have organized a grandiose party, one of the most brightest and stylish organized in Crocus City Mall. John is a great and unique man, has a passion for fashion and loves music, like I do. I am sure that the brand has already found many fans in Russia and will have a lot more in the future as we continue to grow.”
Following a high-energy performance by Bi-2, guests were invited to an after-party at the Rose Bar where fire performers juggled, twirled batons and performed other fire tricks, followed by a fireworks display.
The Moscow store is the 25th store for the brand globally and offers the Collection, Star USA and Converse by John Varvatos collections.