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John Varvatos has chosen Southern California for the site of its latest store. The 3,500-square-foot store at the Fashion Valley Mall in San Diego marks the company’s 23rd store. 

“With its cool and laid-back attitude, San Diego is the perfect location for a John Varvatos store,” said designer John Varvatos. “The John Varvatos brand and aesthetic is very much in tune with the Southern California lifestyle, while offering a very strong and distinct masculine point of view — something that is unique in the area.”

The store offers a rock ‘n’ roll-inspired atmosphere and includes a glazed brick and antique-finished zinc metal window in front. In partnership with Rock Paper Photo, the walls are decorated with an assortment of music photographs inspired by the area and include portraits and live-performance shots of Led Zeppelin, Bruce Springsteen, The Mamas and the Papas and The Red Hot Chili Peppers. The floors are rift and the walls are white brick.

Vintage tables and leather seats sourced locally and from around the world are scattered throughout the interior along with custom-crafted benches and oversize mirrors, specially treated wooden risers and rare lamps and chandeliers.

The store will offer the designer’s full range of merchandise including the John Varvatos Collection, John Varvatos Star U.S.A. and Converse by John Varvatos apparel, footwear and accessories.

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