The Kiton store in Tokyo.

Kiton is bringing its luxury tailoring to a new audience.

The Naples-based men’s and women’s tailoring brand has signed a strategic partnership with Benetti, one of the world’s oldest yacht builders. Under the terms of the deal, Kiton’s tailors will be available to lend their skills to Benetti’s top clients and the apparel brand’s customers will gain access to the world of Italian yachts.

“The aim of the partnership is to devote increasing attention to our customers who have chosen a unique and exclusive lifestyle,” said Antonio de Matteis, chief executive officer of Kiton. “Excellence and quality: these are the basic principles of our partnership of which I’m extremely proud. Benetti is a beacon of Italian excellence which perfectly matches our own values: a family-oriented atmosphere, innovation, style and quality.”

Fabio Ermetto, chief content officer of Benetti, said the “distinctive style of two ambassadors of Italian manufacturing excellence is ideally suited to this agreement which will accompany us in boat shows throughout the world and other spheres, as well.”

The partnership will be evident at international boat shows scheduled for the remainder of this year in Cannes, Monte Carlo, Fort Lauderdale, Miami, Dubai, Singapore and Hong Kong.

Benetti’s top clients can also arrange private visits to Kiton’s offices in Naples and Milan while Kiton’s customers will be able to visit Benetti’s “Yachtique” styling lounges devoted to luxury yachting as well as the Benetti boutique in Viareggio, Italy.

Kiton was created by Ciro Paone in 1968 and now operates 52 stores around the world.

Benetti was founded in 1873 and in addition to its Italian headquarters, has offices in the U.S., Middle East and Asia and is part of the Azimut/Benetti Group, the largest private capital luxury nautical group.

load comments
blog comments powered by Disqus