This holiday season will see the launch of a collaboration between Thom Browne and Miami-based retailer Unknwn.
The designer label confirmed there will be a new collaboration with the fashion and footwear retailer co-owned by LeBron James, Jaron Kanfer and Frankie Walker Jr.
Little was shared about the upcoming capsule except that it will be a nine-piece collection that will launch in-store and online in December after the opening of Unknwn’s store in the trendy Wynwood district in Miami.
The relationship between Browne, the NBA great and Unknwn goes back several seasons. The retailer carries the brand online, and James is often spotted wearing the designer’s wares. During the NBA Playoffs in 2018, Brown spearheaded a big fashion moment by having Browne create matching custom tailored looks for his entire Cleveland Cavaliers team.
Shortly after, Browne signed a three-year partnership with FC Barcelona to be the team’s official off-field and formalwear uniform provider. Following the deal, Ermenegildo Zegna Group in August 2018 acquired an 85 percent stake in Thom Browne.
The brand also launched in October its first line of fragrances at its stores, online and Dover Street Market.
Unknwn introduced Hotel, its private label collection, in August, and will open its 10,000-square-foot store in Wynwood, which will be its second retail location, in December. New York Sunshine designed the space, which will feature 175 feet of shelving to display up to 175 sneakers, and more than 200 feet of mural wall space for artists. Unknwn also relaunched e-commerce to coincide with the new store opening.