Backstage at Louis Vuitton Men’s Fall 2020

If Louis Vuitton’s men’s universe was a stand-alone business, it would surely rank as one of the biggest men’s fashion brands in the world.

Reflecting its scale — and current momentum under men’s artistic director Virgil Abloh — the luxury powerhouse has appointed a charismatic executive to helm it: Pierre-Emmanuel Angeloglou, formerly global brand president of L’Oréal Paris, WWD has learned.

He has been given responsibility “for men’s leather Goods and travel, as well as men’s ready-to-wear, and will have a cross-entity role for the men’s category [except for perfumes]. In these new roles he will report to Delphine Arnault, effective February 1,” according to an internal memo from Michael Burke, Vuitton chairman and chief executive officer.

Arnault is second-in-command at the brand, with the title of executive vice president, products.

Burke’s memo further clarifies that “Touhfa Rahali Tellier, product director, men’s leather goods and travel, and Emiliano Casadei, director, men’s ready-to-wear activities, and their teams will report to Pierre-Emmanuel. Their segments have enjoyed remarkable performance and growth and we are thus strengthening this momentum.”

It’s a new role, and points to even bigger ambitions for the division, whose fall 2020 men’s show was paraded in a giant tent in the Tuileries Garden painted with blue skies on every surface.

It is understood the management reinforcement reflects the complexity and speed of the Vuitton business today, which encompasses a growing number of events, exhibitions, fashion shows, product drops and digital initiatives.

Top luxury brands have had to ramp up their content creation and messaging across such disparate realms as physical windows, digital content and social media, which requires agility.

Angeloglou quietly joined Vuitton last June as director of strategic missions for the brand’s fashion and leather goods.

He spent his first months at the luxury giant as general manager of Benelux and Nordic countries, where he learned about Vuitton’s retail practices and product universe. According to sources, he also proved himself a charismatic leader with a knack for the fashion business.

During Angeloglou’s three-year tenure at L’Oréal Paris, the brand promoted a new vision of femininity, based on people’s own aspirations. L’Oréal Paris tightened its fashion link by hosting two catwalk displays — on the Avenue des Champs-Élysées and on the Seine river.

The brand produced capsule makeup collections with Balmain’s creative director Olivier Rousteing and Isabel Marant, among other strong initiatives.

Prior to steering L’Oréal Paris, Angeloglou for three years held the position of general manager of L’Oréal’s Consumer Products Division in North Asia and for four years oversaw that division in Brazil, according to his LinkedIn profile. Angeloglou was also general manager of Lascad in Paris and global vice president of L’Oréal Paris skin care. He joined L’Oréal in 1996 and holds a degree from HEC Paris.

Abloh, who staged his fourth show for Vuitton on Thursday and showed a more tailored, polished side of the brand, has ignited huge excitement around its men’s department.

His first products only reached retail stores in January 2019 at a pop-up in Tokyo, and they raked in 30 percent more in the first 48 hours than Vuitton’s blockbuster collaborative collection with Supreme in 2018, Burke told WWD at the time.

It is understood Abloh’s rtw, shoes and leather goods are all checking strongly.

When it reported third-quarter sales last October, LVMH Moët Hennessy Louis Vuitton trumpeted that sales of fashion and leather goods advanced 14 percent in organic terms in the third quarter — and that the sector’s performance in the first nine months of the year was driven by Vuitton, its largest and most profitable brand. It has sales in excess of $10 billion.

At the time, the group underlined the “excellent reception” of the last two women’s wear and men’s wear fashion shows, designed by Nicolas Ghesquière and Abloh, respectively.

LVMH is to report fourth-quarter and full-year results on Jan. 28.

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