Sansovino 6 Creative Director Edward Buchanan

MILAN — Pitti Uomo continues to support emerging brands.

After announcing last month that Paul Smith and Tim Coppens would be the guest designers at the upcoming edition of the Florence-based international men’s wear trade show running Jan. 10-13, Pitti revealed the names of the brands included in the Pitti Italics project, which highlights labels that are made in Italy and present outstanding creativity.

These include: Milan-based designer Lucio Vanotti — who also showed at Pitti Uomo last June — and Edward Buchanan. The latter is creative director of knitwear collection Sansovino 6 and, while he had hosted a performance event at Pitti Filati last summer, this is his debut at Pitti Uomo with the brand. Knitted pieces will also be central for the London-based designer Carlo Volpi, who will present his latest unisex effort focused on colorful knitwear worked in eclectic patterns and bold colors under his namesake brand.

In order to boost the international appeal of the fair, Pitti Uomo’s organizers signed a two-year partnership agreement with the Japan Fashion Week Organization, which this year will present the Sulvam brand in Florence. Founded in 2014 by Japanese designer Teppei Fujita, who cut his teeth at Yohji Yamamoto, Sulvam will host a fashion show at the Stazione Leopolda to present its latest collection of tailoring reworked with a contemporary touch.

Pitti Uomo will also collaborate with South Korean promotional agency Kocca to unveil the collection of two South Korea-based labels, Bmuet(te) by Byungmun Seo and Ordinary People.

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