By  on April 8, 2016

LONDON — Mark Frost was promoted to the role of design director at Gieves & Hawkes earlier this month after the unexpected exit of Simon Spurr, the brand’s former creative director. Spurr’s first collection was going to be for spring 2017 at London Collections: Men. He had succeeded Jason Basmajian, who is now chief creative officer at Cerruti 1881.

Frost was named to the post after four years on the brand’s creative team. He previously worked with Tom Ford, and Hackett. WWD sat with Frost to discuss his new role and upcoming changes at the brand.

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