By  on December 7, 2016

Brand: James Frank Club

Backstory: What do you get when you merge a film editor and a personal trainer? James Frank Club, a new online men’s store with an assortment of independent and artisanal brands. Cofounded by Jim Rubino, the film editor, and his trainer, Trevor Handberry, the site offers everything from suits and denim to bags, barware, grooming products and home goods. The idea for the business came after Rubino was frustrated with the duplication he found at the men’s stores around New York. Believing there had to be more guys looking for small, lesser-known brands, he broached the subject with Handberry during a gym session and asked for his help. “Trevor has a lot of fashion sense,” Rubino said. “I liked the difference in our personalities and thought it would be a good blend.” So Handberry set out on a “Google journey,” he said, to find high quality brands that were not widely distributed.

To continue reading this article...

load comments
blog comments powered by Disqus