By  on January 10, 2020

MILAN — After a few ho-hum seasons in Milan, mainly dented by a rush of coed shows scheduled during the women’s collections, the pendulum is swinging back to a fuller and more international Men’s Fashion Week. Gucci has given the city a welcome boost, returning with a show scheduled on the last day, Jan. 14, after several seasons of coed shows.

“At the start of this new decade and this next chapter for Gucci, we are excited to return to Milan Men’s Fashion Week, joining the other leading brands present to underline Milan’s prestige and influence on the world stage,” Marco Bizzarri, president and chief executive officer of Gucci, told WWD. “Milan Fashion Week is a pivotal event in the fashion world’s calendar as it also represents the fundamental role that Italy plays in the luxury sector, both in terms of creativity and manufacturing. The men’s category is now more vibrant than ever before as men have become more confident in expressing themselves through fashion. Alessandro [Michele] has played a significant part in this evolution through his vision and collections over the last five years and will undoubtedly continue to do so in 2020 and beyond.”

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