LONDON – Mr Porter is teaming with Ralph Lauren on a one-off capsule collection based on some well-known heritage designs to mark the 50th anniversary of the brand’s men’s collection. The 83-piece offer features a mix of pieces from the Polo, Purple Label and RRL collections, viewed through the Mr Porter lens.
The collection, Ralph Lauren’s first exclusive capsule that cuts across all three brands, lands on Oct. 15 on Mr Porter and at Ralph Lauren global flagship stores. It consists of ready-to-wear, accessories and footwear, with prices ranging from 85 pounds to 4,175 pounds.
“Anyone with even a small interest in men’s clothing will appreciate the giant influence that Mr. Ralph Lauren has made to the way men dress today,” said Toby Bateman, managing director of Mr Porter.
“His collections resonate around the world with a diverse group of people, from kids who wear it as streetwear through to company execs in chalk striped suits. This unique collection reflects the DNA of each of the Ralph Lauren brands, and takes direct inspiration from the archives.”
Ralph Lauren said he has always believed one could live “many lives through the way we dress. This collection reflects many of my inspirations and offers different ways of self-expression. The world is open to us, and each day is an occasion to reinvent ourselves.”
The collection includes Oxford collar shirts with embroidered crests, herringbone jackets and long-sleeve rugby shirts, tuxedo jackets, cashmere knitwear, leather hiking boots and a green double-breasted military coat. There are also shearling jackets, washed-denim jeans, plaid shirts and accessories, including a pair of brown lace-up boots, a leather belt and silver cuff.
In an interview, Fiona Firth, buying director at Mr Porter, said that all three Ralph Lauren brands “do very, very well for us, so of course when we heard about the 50th anniversary coming up we started talking to Ralph Lauren.”
She said that from a product point of view, Mr Porter wanted to go for the brand icons, so for Purple Label, “we’ve designed things that Ralph himself wears. We’ve got a beautiful gray chalk striped double-breasted suit, a double-breasted military coat with the brass buttons, very rugged, vintage-looking outerwear, leathers and shearlings.”
She said that badges on the sportswear have come from the brand’s archives, “so it’s completely unique.”
“They have the most amazing archive at Ralph Lauren, and it was about looking through some of these pieces. We had quite a few meetings with the design team, and we were able to suggest things that we thought were missing, things we know our customers like. The team were amazing. They got it straight away. They would go, ‘Yep, we can do that, maybe we’re not able to do that.’ So it was very collaborative and actually incredibly easy to put together.”