By  on January 7, 2020

LONDON — Mytheresa is looking to the past — and the future — for its first effort in the men’s arena, a collaboration with Prada inspired by the early Aughts, and the trend for fusing tailoring with streetwear.

Mytheresa for Prada is the first in a string of collaborations leading to the launch of Mytheresa Men on Jan. 27. The Prada collection will land on Jan. 8, followed by similar collaborations between Mytheresa and brands including Valentino and Thom Browne.

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