Virgil Abloh

Off-White, the streetwear label founded by Virgil Abloh, will be a special guest at international men’s wear trade show Pitti Uomo, running in Florence June 13-16.

On June 15, the label will present its latest spring 2018 men’s collection, as well as a selection of pieces from the resort 2018 women’s lineup.

The event will take place the day after the debut at Pitti Uomo of Irish designer J. W. Anderson, who will show his namesake line’s spring 2018 men’s wear collection on June 14 in a still-undisclosed location.

“I’m really honored to present my work for the first time at Pitti Uomo, one of the most relevant platforms which marked the history of fashion over the years,” said Abloh. “My goal is to add a unique chapter to the evolution of this brand.”

“In a moment where the traditional boundaries between fashion and streetwear blur, Virgil Abloh turned his lifestyle into a successful brand,” said Pitti Immagine communication and event director Lapo Cianchi. “He managed to bring Off-White to a stylistic maturation without losing that ability to shock, sometimes in a very direct and frisky way, which enabled him to build a name for himself.”


Off-White Men's Fall 2017

Off-White Men’s Fall 2017  Dominique Maitre/WWD


Launched online in late 2013, Off-White held its first showroom presentation in Paris the following January with designs that merged influences ranging from Bauhaus to sports apparel and Caravaggio. The following year, Abloh made his women’s wear debut, staging his first runway show in a contemporary art gallery in the French capital. In that brief timespan, the brand made it onto the shortlist of the 2015 edition of the LVMH Prize for Young Fashion Designers.

A civil engineer and architect, Abloh, who made his fashion debut in 2012 with the launch of Pyrex Vision, a short-lived label that spawned a fanatical following among streetwear aficionados, built a career as a DJ, cofounder of Chicago concept store RSVP Gallery and creative director for Kanye West.

Off-White opened its first flagship in Hong Kong in late 2014 and last July unveiled a Tokyo store, called Something & Associates, which looks like a generic office. Last December, the brand opened a pop-up store in West Hollywood in collaboration with Maxfield carrying Abloh’s furniture line – which he showcased at the latest edition of Art Basel Miami Beach – as well as a capsule collection of vintage inspired men’s and women’s pieces.


Levi's and Off-White collaboration jeans

Levi’s and Off-White collaboration jeans 


Increasing the brand’s popularity, Off-White collaborated with several major labels including Nike, Levi’s, Umbro and Moncler.

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