By  on June 12, 2018

PARIS — Pitti Uomo is in for some Scandi-cool fever with 17 Nordic brands set to participate in the ninth edition of the Guest Nation section of the Florence-based men’s wear trade show. The space is located in the Arena Strozzi at the site’s Fortezza da Basso.

The selection, made in collaboration with Danish trade show Revolver, spans fledgling brands such as Forét, a unisex label working primarily with organic cotton; Tonsure, founded by buzzy talent Malte Flagstad, and sustainable denim label Blanche, as well as established players like Norse Projects, Hope and Filippa K.

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