Milan’s men’s fashion week kicks off today as the industry shows resilience in uncertain times and changing calendars and formats.
Thom Browne, Diesel, Trussardi, Hugo Boss, Paul Smith and even Manish Arora are just a few of the brands partnering with soccer teams.
The show should help target international department and specialty stores.
The Paris-based brand on Wednesday, as guest designer of Pitti Uomo, will stage a show at the Large Cloister of the Santa Maria Novella complex.
The line includes 10 trenchcoats embellished with wet-suit-inspired details.
In occasion of its 30th anniversary, the Italian company is hosting a special event in Florence in collaboration with Nike, Stussy and Carhartt WIP.
The permanent extension to its men’s collection is a clever pun on the outdoorsy essence of the line and its focus on sustainable aspects.
An overlap of dates with the Las Vegas trade shows and a slew of little-known names will impact the season.