By  on May 24, 2019

MILAN — Parcoats, the outerwear label controlled by fashion veteran Giovanni Allegri, has signed a licensing agreement with Tuscan manufacturer Landi Confezioni for the production and worldwide distribution of its collections.

Established last year, Parcoats, which is designed by art directors Simone Guidarelli and Masha Brigatti, made its official debut at Pitti Uomo in January with a capsule collection of 24 pieces combining sartorial influences with an urban streetwear attitude. In particular, the brand put the focus on hybrid pieces, mixing the silhouettes of iconic items, including the coat and parka, hence the name of the label.

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