By  on June 12, 2018

FLORENCE — “Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality.” That’s how Paul Surridge summarized the spirit of his first Roberto Cavalli men’s wear collection.

The British designer — who joined the brand as creative director in May 2017, succeeding Peter Dundas, who exited the company in September 2016 — is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 during the 94th edition of Pitti Uomo.

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