Street style at Pitti Uomo Fall/Winter 2018

MILAN — Pitti Tutorship, Pitti Immagine’s business division aimed at supporting emerging designers in the development of their brands, appointed Luca Rizzi its new director, effective immediately.

Succeeding Riccardo Vannetti, who left Pitti Immagine in June to join Salvatore Ferragamo as chief marketing officer, Rizzi, 34, worked for several fashion companies, including Tomorrow Ltd. and Metradamo, prior to joining Milan-based fashion consultancy Lagente in 2011 and then funding his own agency, called Creative and More, in 2014.

“With this appointment we kick off a strategy aimed at reinforcing what we have done with Pitti Tutorship from 2012 to today,” said Pitti Immagine chief executive officer Raffaello Napoleone. “We are also creating a group of professionals supporting our team,” he added, citing Franco Penè, honorary chairman of Onward Luxury Group, and fashion education guru Linda Loppa, as the new members of the Pitti Tutorship advisory board.

As part of Pitti Tutorship’s effort, British designer Eleanor McDonald, who in June scooped up the ITS Award for best collection, will present a special capsule collection at Pitti Uomo, which will run in Florence Jan. 8 to 11.

In addition, due to the support of Pitti Tutorship and ICE, the Italian trade agency, Italian emerging brand Ice Surface Temperature, designed by siblings Kristian and Laura Guerra, will be among the 16 labels selected to present at the British Fashion Council’s International Fashion Showcase, a program promoting international upcoming brands, taking place during London Fashion Week in February at Somerset House.

The relationship between British and Italian fashion institutions will be celebrated with a special event during Pitti Uomo.

In particular, on Jan. 9, the “U.K.-Italy: Lessons in Sustainable Fashion” conference will take place at the British Institute in Florence, putting the focus on the collaboration between British creativity and innovation and Italian upscale craftsmanship.

Executives from English labels including Burberry, Stella McCartney and Vivienne Westwood will be among the speakers, as well as designers Christopher Raeburn and Bav Taylor.

John Varvatos will make his debut at Pitti Uomo in January

John Varvatos will make his debut at Pitti Uomo in January.  Jillian Sollazzo

As highlighted by research conducted by Confindustria Moda and Sistema Moda Italia, in the first two quarters of 2018 the U.K. was one of the most appealing countries for Italian fashion and textile companies. In fact,  exports to the U.K. increased 5.3 percent in the period, while Italian exports toward its main markets, Germany and France, increased 2.8 and 0.9 percent, respectively.

Outside the European Union, Italian exports to Switzerland registered 16.6 percent double-digit growth, while exports to the U.S. decreased 2.2 percent.

Despite forecasts of a potential slowdown in the region, Italian fashion and textile companies’ exports directed to Asian markets continued to grow. In particular, exports to China and South Korea grew 18.3 and 7.3 percent, respectively, while those destined to Japan saw a 2.2 percent increase.

“The overall situation is quite positive. However, the two main preoccupations are related to Italy, which remains flat, and the Russian market, which, while it kicked off the year positively, then registered a significant slowdown,” said Marenzi, adding that the worrying situation in Russia will mainly impact children’s wear.

Gucci Garden

The Gucci Garden facade.  Courtesy Image

As reported, Y-Project will be the guest brand at Pitti Uomo, which will also see the launch of Italian designer Aldo Maria Camillo’s namesake men’s wear label. During the trade show, which for the first time will see the participation of American designer John Varvatos, a range of brands will celebrate their anniversaries with special events, including Slam Jam, Eton, Barbour, Moon Boot and Diadora.

In addition, Les Hommes will present a capsule collection with sport heritage label Sergio Tacchini, Fila will team with designer Astrid Andersen on a capsule collection and Allegri will show a collection of revisited signature pieces developed with British label Cottweiler.

During the upcoming edition of Pitti Uomo, Gucci will unveil a new exhibition at the Period Rooms space, inaugurated last June inside the Gucci Garden in Florence with an exhibit dedicated to Björk. New murals will be presented in the areas connecting the Gucci Garden’s spaces, while the venue’s boutique will carry a capsule by an undisclosed artist of his first collaboration with the luxury brand.

load comments
blog comments powered by Disqus