Cottweiler founders and creative directors Ben Cottrell and Matthew Dainty took inspiration from Allegri’s archive to design 10 trench styles, combining the Italian brand’s high-end craftsmanship with the British label’s modern and urban vision.
“We like the idea of working with a brand that has a solid identity and heritage and that draws nostalgia from people. We both have a common knowledge and use of technical materials, so all of these pieces are waterproof and based around Allegri’s classic styles,” explained Dainty, who with his business partner was guest designer at Pitti Uomo in January 2017 with a collaboration with Reebok. “We incorporated removable and interchangeable thermal liners as well as more practical and updated detailing to make the garments more relevant to a modern consumer.”
According to Cottrell, they “researched a lot of sports that require waterproof protection in their garments such as spear fishing and deep-sea diving and used some of these details and forms of construction to inform the initial designs.”
The capsule, which is inspired by the 1988 movie “Le Grand Bleu” by Luc Besson, includes 10 outerwear pieces, all crafted from Italian waterproof fabrics and all featuring detachable thermal linings inspired by diving wet suits.
“The distribution strategy is focused on Italian and international multibrand shops and department stores and we expect to sell the capsule collection to about 50 domestic accounts and 300 retailers outside the country,” said Allegri marketing and communication manager Benjamin Constantin.