During the 94th edition of the Pitti Uomo, 15 Scandinavian men’s wear brands will showcase their collections in a dedicated area, called “Scandinavian Manifesto,” located inside the Fortezza da Basso’s Arena Strozzi. The labels will be presented in a customized set, filled with contemporary design items from the Nordic cultural and culinary scene.
“Researching today’s most interesting countries for contemporary fashion is part of Pitti Immagine’s DNA,” said Lapo Cianchi, director of communications and special projects at Pitti Immagine. “The selection curated at Pitti Uomo by Revolver, one of the most interesting trade shows in Europe, consists of both young men’s wear designers and already established brands. Each of them conveys its own individual ideas and together they all express the essence of the Scandinavian design and lifestyle. We are very happy with this partnership established between Pitti Immagine and Revolver, which will further strengthen the appeal of the upcoming edition of Pitti Uomo.”
The partnership between the two trade show organizers is expected to last for at least three seasons.
“We are super proud that Pitti Uomo has chosen us to create this project with them,” said Revolver founder and creative director Christian Maibom. “Pitti Uomo is the world’s leading men’s wear platform and we believe that this project is a unique opportunity for our brands to showcase the best of what modern Scandinavian men’s wear has to offer.”