Reda, an Italian woolen mill, is collaborating with Baja East and Cadet, with the U.S. designers using the company’s wool for their collections next year.
Reda has chosen the brands in its ongoing move to cultivate individuals it believes stand out for their creativity.
“We appreciate designers that can perfectly interpret their way of creating and enhancing fashion through fabrics,” said Reda chief executive officer Ercole Botto Poala. “Both Baja East and Cadet have a strong fashion following, with a strong presence in the U.S. design scene standing out for their bold, clean and easily identifiable style which immediately gained favor in the fashion industry.”
Scott Studenberg and John Targon, founders of Baja East, said, “innovation and luxury will meet in this partnership. We love the idea of taking our twist on fabrics that are traditionally men’s fabrics and bringing our gender obsolescent approach to [them], making them relevant for everyday wear on men and women.”
Raul Arevalo and Brad Schmidt of Cadet cited the “150-year history of Reda and their continued commitment to quality and innovation. As an emerging brand, it is great to have access to the history, expertise and advice of a world-renowned woolen mill. We always have a million creative ideas, but don’t have the ability to develop and create textiles. Our partnership with Reda will enable us to elevate and evolve the Cadet brand and allow Reda to show its capabilities.”
Reda, which has been in business since 1865, will celebrate the collaboration during New York Fashion Week: Men’s with an event on Feb. 3 where a photography exhibition highlighting the mill’s heritage by Magnum photographers will be unveiled.