Robert Cavalli

Robert Cavalli has been living and breathing fashion all his life. Born in Florence in 1993, the designer is the youngest son of Roberto and Eva Cavalli.

Raised in the U.K., where he studied business marketing at the London School of Arts, Cavalli quickly developed a signature personal style that combines the influences of his family’s heritage with the frisky, underground references of the British cultural scene.

During the 93rd edition of Pitti Uomo, Cavalli, who currently lives in Milan, is making a comeback to his hometown to unveil the first men’s collection of his new brand.

Called Triple RRR — “the letter ‘R’ is definitely part of my life — one R is for Roberto, one for Robert and the other is a lucky charm for more, new things to come,” the designer explained — the fashion label offers an elegant, rich wardrobe for men who like to refresh the sartorial tradition with an edgy, street-wise appeal.

A picture from the Triple RRR exhibit to be hosted in Florence on Jan. 11.

A picture from the Triple RRR exhibit to be hosted in Florence on Jan. 11.  Giovanni Corabi

“This brand was born from a personal need since I couldn’t find the things I wanted to wear in my everyday life in the stores,” said Cavalli. “Also, a lot of people started to ask me about my personal style and this was a great stimulus to start this new adventure.”

A traditional dressing gown served as the starting point for the creation of the collection, which is rooted in a sense of private luxury infused with cozy and comfortable ease.

The classic loungewear staple inspired a line of coats and jackets crafted from high-end materials ranging from cashmere and velvet to jacquard fabrics. Precious embroideries and jacquard motifs add an opulent touch to the pieces, which also include deconstructed, lightweight blazers, joggers, bombers, cotton and silk shirts, as well as more casual hoodies and crewneck sweatshirts.

“The main idea was to deliver a wardrobe that is definitely chic but also comfortable and easy to wear in the different moments of the day,” said Cavalli, who mainly worked a nocturnal color palette injected with warm tones of rusty orange and red.

A picture from the Triple RRR exhibit to be hosted in Florence on Jan. 11.

A picture from the Triple RRR exhibit to be hosted in Florence on Jan. 11.  Courtesy Photo

The line was entirely produced in Italy in factories located in Florence and Naples, according to Cavalli, so as to ensure luxurious, yet accessible, products.

“We really worked hard to guarantee the best quality possible, paying attention to prices, which at the end turned quite competitive,” said Cavalli, who expects to target international clients.

The first Triple RRR collection, which will be distributed by Milan-based showroom Marcona3, will be presented on Jan. 11 through a photo exhibition by young talent Giovanni Corabi at the Galleria Romanelli in Florence, where the brand will also unveil some key pieces in a separate room.

“I wanted to present the lineup in an unusual way to highlight the creative and personal attitude of Triple RRR,” Cavalli said.