By
with contributions from Luisa Zargani
 on June 20, 2018

Rochas has named a new creative director for its men’s wear activity, which it put on hold last year after only two seasons.

The Interparfums-owned fashion house said Italian designer Federico Curradi will be charged with bringing “a new attitude” to Rochas men’s wear going forward. The brand is expected to relaunch in January 2019.

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