Following few seasons of coed shows and a runway event held last June in Florence during Pitti Uomo, the Tuscan fashion house will host it’s men’s fall 2020 show on Jan. 12 in Milan in a still undisclosed location.
Salvatore Ferragamo’s decision comes a few days after Gucci’s announcement of its comeback at Milan Men’s Fashion Week, where it will show on Jan.14.
“After few seasons where men and women’s collections were unveiled together with the coed format, presenting the lineups in their respective calendars is part of an organic program of evolution for the Ferragamo’s universe, where men’s wear plays an undisputed role,” said Salvatore Ferragamo chief executive officer Micaela le Divelec Lemmi. “In a phase of great consolidation of the brand’s style and identity, we restarted last June from Florence, where our story began, to affirm who we are, but it’s more then natural for us to come back to the Milanese fashion week. Along with other important brands of the Made in Italy, we enthusiastically accepted the fashion chamber’s invite to be united also on the men’s front.”
“My adventure as Ferragamo creative director started from Milan four seasons ago and I’m happy to come back to the men’s fashion week in January in the capital of Italian fashion,” added Salvatore Ferragamo creative director Paul Andrew. “Each season represents a debut and each debut is marked by great creative energy: I think that the city [Milan], which its intellectual vibrancy and its international spirit, represents the perfect stage.”
Coed shows have gained some traction with some brands, such as Dsquared2, followed, for example, by Alessandro Dell’Acqua earlier this year, who decided to show his men’s and women’s collections under the No. 21 moniker to offer a single “design reference and reinforce the brand positioning,” he said. Other Milan-based labels that have opted for a coed runway show include Bottega Veneta and Missoni.