By  on June 11, 2019

FLORENCE — “I think that, in general, men’s wear is in a pretty bad position right now. When you enter the luxury stores around the world, what you find is only hoodies, sweatpants, T-shirts and an overabundance of logos. Streetwear is still very prominent, but the world is changing. I expect a cross-pollination between the different worlds and I believe that tailoring should be done in a way which takes care of comfort and ease. That is what makes sportswear and streetwear so appealing.”

With those few words, creative director Paul Andrew summed up his mission at Salvatore Ferragamo: refreshing the heritage of the brand and translating it into a language that feels modern and appealing for younger generations of customers, while maintaining the elegant, luxurious standards of the Florentine fashion house.

To continue reading this article...

load comments
blog comments powered by Disqus