Custom clothing has turned out to be a major growth opportunity for Tailored Brands — the category brought in more than $100 million in sales in fiscal 2017.
And now the corporation’s Men’s Wearhouse and Jos. A. Bank divisions are upgrading their Made in America custom clothing program by cutting down on the time required for deliveries from four weeks to three.
“As one of the largest and fastest-growing custom clothing retailers for men,” said Doug Ewert, chief executive officer of Tailored Brands Inc., “our brands have a distinct competitive advantage in that we can deliver beautifully constructed custom suits to our customers faster through our Made in America manufacturing process.”
At Men’s Wearhouse, the Joseph Abboud custom line offers more than 150 fabric choices from Italian mills in various silhouettes and styles. The collection is manufactured at the Joseph Abboud Manufacturing Corp. factory in New Bedford, Mass. At Jos. A. Bank, custom clothing is available under the Reserve name and includes more than 120 fabric choices. This collection is also made in the U.S. and features a mold-able half-canvas chest piece and a unique natural sloping shoulder.
In reporting third-quarter results in December, Ewert said the company’s ability to make custom “as easy to buy as an off-the-rack suit” has led to increased demand.
“Our research shows that men who buy custom suits from us are happier with their purchase, shop more frequently and have a higher annual spend than off-the-rack customers. I’m pleased to report that custom clothing is selling at a run rate of more than $2 million a week, over double that [of a] year ago,” he said.
About 80 percent of custom sales are to existing customers at Men’s Wearhouse and Jos. A. Bank, opening up a “big growth opportunity for custom as we build awareness with new customers,” he said.