By and  on March 17, 2017
Berluti Grande Mesure workshop

Anderson & Sheppard and Turnbull & Asser in London; Cifonelli and Charvet in Paris, and Caraceni and Rubinacci in Italy are among the leaders of the elite world of men's bespoke tailors. But these houses no longer have the realm to themselves: Now the megamen's luxury brands are rushing in to grab a piece of the territory.

From Hermès to Ermenegildo Zegna, Lanvin to Berluti, men's fashion houses are launching — or expanding — their bespoke services to further entice male shoppers and boost their in-store experiences. Such services don't come cheap — a bespoke suit can cost well over $5,000 — but they differentiate these storied houses from the rest of the pack at a time when brick-and-mortar retailers generally are struggling. And what could be more luxurious than having a tailor measure you and cut a shirt or suit to your exact specifications? As the tailors say, bespoke is really "couture for men."

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