A look from Bode and designer Emily Adams Bode.

Brand Name: Sunnei

Designers: Simone Rizzo and Loris Messina

How Long in Business: The brand was established in 2014.

Aesthetic: “We grew up in the Nineties. Our brand is a mix between MTV, extremely clean lines and white. It’s hyper-minimal with an ultra-pop touch,” said Rizzo.

Why It Was Chosen: The cool and effortless silhouettes and the brand’s playful mood have quickly helped Sunnei build a cult following. Stripes are the label’s signature and the label is already available at 60 specialty stores.

What’s Your Dream: “We would like to be able to have spaces containing product and our friends’ music and art around the world, similar to our Spazio Sunnei in Milan,” said Rizzo. — LUISA ZARGANI

A look from Sunnei and designers Simone Rizzo and Loris Messina.

A look from Sunnei and designers Simone Rizzo and Loris Messina.  Runway by Giovanni Giannoni/WWD, Portrait by Paola Pansini


Brand Name: N0. 21

Designer: Alessandro Dell’Acqua

How Long in Business: Fashion veteran Alessandro Dell’Acqua rebounded from losing his trademark label in 2009 by making a comeback with No. 21. Launched as a women’s wear project in the premium contemporary zone, it expanded into men’s wear in 2013 and children’s wear in 2016.

Aesthetic: Everyday staples, combining athletic references with high-end traditional sartorial codes and touches of romanticism, including sorbet colors and lace.

Why It Was Chosen: A pioneer in the Italian contemporary market, No. 21 built a name for itself with cool, polished collections produced by Italian manufacturer Gilmar, which holds a 30 percent stake in the label.

What’s Your Dream: “My dream is definitely to replicate the same success of the women’s line with men’s wear,” said Dell’Acqua, noting men’s accounts for around 20 percent of the  business. No. 21 closed 2016 with revenues of 52 million euros, operates 15 stores and expects to inaugurate new doors in Russia, South Korea and Hong Kong. — ALESSANDRA TURRA

A look from No. 21 and designer Alessandro Dell’Acqua.

A look from No. 21 and designer Alessandro Dell’Acqua.  Runway by Giovanni Giannoni/WWD


Brand Name: Palm Angels

Designer: Francesco Ragazzi

How Long in Business: Moncler art director Francesco Ragazzi presented his first skater-inspired Palm Angels men’s collection to buyers in January 2015. The first full women’s collection was introduced for summer 2018.

Aesthetic: “Showing a new take on the signature American men’s style” is how Ragazzi defines Palm Angels, which has become more flamboyant and infused with youthful rebellion, such as tracksuits in vibrant colors.

Why It Was Chosen: Among the streetwear brands that are influencing the Milanese fashion scene, Palm Angels has been worn by Pharrell Williams and A$AP Rocky. Its latest fashion show, inspired by Californian surf culture, included a dramatic black beach dotted with dump trucks.

What’s Your Dream: Ragazzi aims to “revolutionize the concept of retail experience.” Clues can be found at the Palm Angels’ Lonely Hearts Club temporary store in Tokyo, conceived to resemble a chic strip club. — A.T.

A look from Palm Angels and designer Francesco Ragazzi.

A look from Palm Angels and designer Francesco Ragazzi.  Runway by Davide Maestri/WWD


Brand Name: Bode

Designer: Emily Adams Bode

How Long in Business: A graduate of The New School’s Parsons School of Fashion, Bode launched her men’s wear line in 2016.

Aesthetic: Bode takes a sentimental view of the past and mixes it with modern men’s wear silhouettes and women-centric traditions of quilting, mending and appliqué.

Why It Was Chosen: Bode has a clear talent for mixing textures, colors and textiles in an intriguing way – making the antique seem modern,

What’s Your Dream: “With Bode, I want to reinvigorate American-made luxury through weaving storytelling into products and bringing quality back with American craftsmanship,” she says. “So, instead of coming from aspirational lifestyles and fast fashion and trends, I am working from a place of family histories and celebrating those techniques, virtues and ideals.” — ARIA HUGHES

A look from Bode and designer Emily Adams Bode.

A look from Bode and designer Emily Adams Bode.  Courtesy Photo


Brand Name: Y/Project

Designer: Glenn Martens

How Long in Business: He took over the creative helm of Y/Project in 2013 following the untimely death of cofounder Yohan Serfaty. He had been Serfaty’s first assistant. Before that, the graduate of Antwerp’s Royal Academy of Fine Arts worked at Jean Paul Gaultier and with Bruno Pieters on a capsule collection for Weekday.

Aesthetic:  Martens likes to tumble together disparate references, from classical tailoring to streetwear to offbeat historical references. Signatures include exaggerated swirling volumes and ruched denim.

Why It Was Chosen: He scooped up the 2017 ANDAM Grand Prize — with an endowment of $280,000 — and recently took on new factory partners in France and Portugal. The spring collection  introduced a new elegance.

What’s Your Dream: “We take it step by step,” he says. “I just hope we keep on having as much fun as we are having now.” — KATYA FOREMAN

A look from Y/Project and designer Glenn Martens.

A look from Y/Project and designer Glenn Martens.  Runway by Giovanni Giannoni/WWD, Martens by Arnaud Lajeunie


Brand Name: MSGM

Designer: Massimo Giorgetti

How Long in Business: The brand was founded by Giorgetti in 2009.

Aesthetic: “Surely positive, irreverent, ironic and consistent. It’s fashion that does not take itself too seriously. As I always say, they are just clothes: I want them to be effervescent and to communicate joy,” says Giorgetti. Since leaving as creative director of Pucci in April, Giorgetti said it has “helped me grow, understand who I am, what I like, what my world is.”

Why It Was Chosen: Giorgetti is consistently growing the men’s wear division, offering a new spin on tailoring and exploring a more sophisticated sensibility.

What’s Your Dream: Calling the U.S. “a dream,” Giorgetti hopes to one day open a store in New York. “Perhaps in SoHo, which I love. As reported in June, sources say Italian private equity firm Style Capital is eyeing the purchase of a stake in MSGM, which is controlled by Giorgetti and Italy’s Gruppo Paoloni. Sources say the deal could be finalized in September or October. — L.Z.

A look from Y/Project and designer Glenn Martens.

A look from Y/Project and designer Glenn Martens.  Runway by Davide Maestri/WWD, Giorgetti by Emilio Tini